One of the most common things we see is stale, old-looking websites which haven’t been looked at in years. Many companies and marketing departments think that all you need to do is get a website live and everything else falls into place. It doesn’t.
You need to water it
If you want your online presence to be something special then you need to give it the attention it deserves. This means spending time on it every month, whether that’s updating plugins and doing techy stuff or writing a blog post or updating images. The more you put into your website, the more you’ll get out of it.
Put it in good soil
In other words using cheap templates, hosting solutions or DIY website design isn’t always the best idea. Choosing the wrong platform for your website can seriously affect it’s performance and ultimately lose you customers.
It will grow over time
One of the most important things to remember is that your website will change and grow. So many people try to create the ‘perfect’ website and continue to delay it but our advice is to get it out there and get feedback on it. Once it’s in the real world you will see how people respond to it and can make adjustments accordingly.
Give it love
If you want your website to do well, then you really need to love it and be interested in it. If you spend time on it, maintain it and get rid of the bugs then you’re on the right track.
At StudioRav we can help you design and develop your website over a long-term period and help you make it successful. Get started by enquiring about our free demo offer.