We’re big fans of email marketing and we think it’s such a great tool for all kinds of businesses and industries.
It’s basically the digital version of flyering – you send out a bulk of these mailshots and look to capture someone’s interest.
There are some significant benefits of email marketing compared to newsletters however, such as:
- You can send to thousands of people in minutes
- You can track deliverability, open rates, and click through rates
- See subscriber demographic info such as location
- Create fancy flows and automations based on user behaviour
- Segment your subscribers into different groups to send more tailored mailshots
- Add images, animated video and links into your emails
Over the years we’ve tried a large number of popular email marketing tools such as Mailchimp, Activecampaign, Aweber, Constant Contact and more.
These days Klaviyo is very popular, especially with ecommerce stores.
However, there is a new (sort of) kid on the block: Brevo!
Brevo is an innovative email marketing platform that offers a powerful yet user-friendly solution for small to medium-sized enterprises (SMEs).
Brevo is actually not new; it was formerly known as Send In Blue and offered some great email and SMS integrations.
The new platform Brevo is an updated version of this, and our initial thoughts are it’s very easy to use, affordable and well put together.
Why Brevo Email Marketing Stands Out
What makes Brevo email marketing unique is its combination of advanced features, intuitive UI, and affordable pricing tailored for SMEs.
While Klaviyo and Mailchimp are popular options, they often come with steeper learning curves, higher costs, and complexity that can be overwhelming for smaller marketing teams.
Brevo, on the other hand, is very easy to use and actually very affordable.
Some of our clients have found that using Brevo can significantly reduce their monthly bills.
For example Mailchimp can charge up to £100 per month, whereas on Brevo the same account is less than £25!
Drag-and-Drop Email Builder
One of Brevo’s standout features is its drag-and-drop email builder.
Even those with minimal design experience can quickly craft professional, on-brand emails.
The builder offers 100s of customisable templates to jumpstart your campaigns.
In comparison, Klaviyo’s template selection is more limited, and Mailchimp’s drag-and-drop functionality isn’t as smooth.
Automation Capabilities
Brevo also boasts robust automation capabilities, allowing you to create sophisticated sequences based on subscriber behaviour and profile data.
You can easily set up welcome series, abandoned cart campaigns, post-purchase follow-ups and more.
While Klaviyo does provide advanced automation, its interface is less intuitive.
Mailchimp’s automation builder has improved in recent years but still lags behind Brevo in terms of triggering options and branching logic.
Built-In CRM Functionality
Another advantage of Brevo is its built-in CRM functionality.
Having subscriber data unified on one platform is a huge time-saver and is one of the main reasons one of our clients decided to choose it.
Klaviyo does offer some CRM features but at a higher price point, and Mailchimp’s audience management tools are more basic.
We found Brevo’s CRM feature and particularly the inbox and Conversations section very interesting.
Deliverability and Support
In terms of deliverability, Brevo leverages intelligent sending technologies and maintains strong ISP relationships to ensure your emails reach subscribers’ inboxes.
They provide detailed deliverability insights so you can monitor performance and spot potential issues.
While Klaviyo and Mailchimp generally have good deliverability, Brevo email marketing goes the extra mile with proactive outreach if they notice concerning trends with your sending reputation.
Pricing for SMEs
Perhaps most importantly, Brevo’s email marketing pricing is designed with SMEs in mind.
Their plans are based on number of contacts rather than email volume, making costs more predictable as you scale.
We have found Brevo to be very cost-effective and offer a number of benefits for companies who are looking to start off with email marketing, or just to reduce their monthly bills.
Additional Notable Features
Some other notable Brevo features:
- Pre-built integrations with popular ecommerce platforms like Shopify and WooCommerce
- A/B testing for subject lines, content, send times and more
- Countdown timers to drive urgency in campaigns
- Shared inbox and Conversations module
- Chat and Social media marketing tools
Get help with Brevo email marketing from StudioRav
If you’re looking for someone to help you with your business email marketing, and you’re thinking of using Brevo, then get in touch with us today.
We can help tailor it to suit your needs, from importing your contact lists, connecting and verifying your domains, creating beautiful emails and campaigns, and assisting with more advanced features.
With our help you can not only save money on your email marketing, but you can also benefit from Brevo’s CRM and integration features to do more with less!