If you run an ecommerce business or busy company website you may be considering how professional website management can help you.
Managing an ecommerce business is very time intensive, and updating a company website may require skills which you don’t have in your team.
Therefore working with a professional website management company can provide significant benefits and save your business time and money in the long run.
Many business owners try to update their websites themselves in order to save money.
However, you can actually end up spending more time on your website than you really want to.
Whereas you could be focusing on more pressing matters, you may find yourself fixing bugs and errors, dealing with technical issues which you don’t know enough about, and wasting time on things you don’t have the right knowledge about.
That’s where website management can help you and your business.
Running an ecommerce site
Many people consider running an ecommerce business the dream.
Set up your website and then watch the sales come in right?
Well, it’s not so easy at all.
Managing an ecommerce website requires a lot of time and effort in things such as:
- Updating products, images, inventory
- Applying SEO to your home page, collections pages, and product pages
- Looking at ways to increase average order value (AOV)
- Updating banners and discounts based on seasonal offers and campaigns
- Technical considerations such as updating plugins and adding new features
- Providing customer support for orders and deliveries
Running an ecommerce business often requires a team and we find many entrepreneurs will need professional help in managing their websites once they get to a certain point.
This could be when you hit a certain number of sales per month, or even if you don’t want to take on the headache of managing your store yourself.
Updating your company’s website
If you are an admin or marketing executive in charge of your company website then you will know how much time and effort it takes to keep it up to date.
Some companies give the task of updating the website to staff who have not received full training on what to do.
In these cases there can often be gaps in knowledge, for example on updating certain pages, or integrating new features.
Examples of things you may need to look at:
- Writing and posting blogs
- Fixing technical issues such as updating plugins or adding new features
- Updating pages when things change such as a change in staff or services
- Fixing SEO issues such as website speed, tags, mobile responsiveness
- Adding a cookie banner to your website
Another issue you may find is when the person who was managing the company website leaves the business.
In this case it could be very difficult to do a handover to a new staff member, especially if you have a small team.
This is usually when many companies will look to find a professional company who can manage their website on a regular basis.
What is professional website management
If your business has a website which you don’t want to manage yourself then finding a professional website management company is the best option.
These companies will typically have a lot of experience in managing client websites, along with the right processes and project management procedures in place.
There are a certain number of things you should look out for:
A team of professionals
Rather than relying on a single person to keep your website up to date, you should look for a team of professionals.
This will ensure that there is enough resource to keep your site going.
In many cases you will benefit considerably from having a range of skillsets provided to you such as technical developer, graphics designer, copywriter and marketing specialist.
Effective project management
Hiring professionals should mean you feel they are more organised and efficient.
Therefore you should look for a team who use the right tools to make life easier for you.
Examples may be using project management tools like Monday.com, Asana, or Trello.
By properly organising tasks they can get scheduled in a timely manner so you are always on top of work.
Flexible communications
These days there are many ways of conducting business.
You should look for a company who can accommodate your own business practices – whether that is using email, WhatsApp or whatever.
By working with a company who meet your requirements you will not be left in the dark over important tasks.
As well as method of communication you may want to consider companies who can work to your own hours, for example evening support, weekends or other days.
Experts in what they do
It can be tempting to choose a company based on cost alone, but you should always aim for good quality which will help you more in the long run.
Your company needs expert skills and quality of work to ensure things are done properly and to a high business standard.
Some businesses will choose developers from places like Fiverr or other freelancer websites, and although this can sometimes work, in the long run you can be left without a team to rely on.
Working with a team who can help you avoid mistakes today, who can guide you on best practices, and boost your website growth is an investment you should always take.
A caring and committed attitude
One of the most important attributes you should look for from a professional website management company is a caring and committed approach to their work.
They should care about your project and business, and want it to succeed as much as their own.
This will be evident in the quality of their work, how much they advise you, and how much time they save you over the months you work together.
In addition to all of the above, website management can be counted as an expense for your business and therefore is a good investment for your business overall.
About our website management services
At StudioRav we have a long and established portfolio of website management clients.
With our expert guidance and focused approach to work we have helped many businesses improve their websites and develop themselves online.
Infact this is one of the main reasons we started business!
We believe every company, big and small, can have good looking websites with high quality pages and features.
With the right attention you can develop your site in a myriad of ways, with our help.
No more server errors, no more headaches trying to work out how to do something on your site, no more lost hours doing something you haven’t been trained on.
How to get started
If you are looking for a professional website management company then get in touch with StudioRav today.
We will assess your website and give you some real, actionable pointers on how to develop and grow your website.
You can also tell us what particular problems you are having and we will be more than happy to provide advice on overcoming those issues.
Our team will put together a customised plan for your company so you won’t ever have to worry about the website again.
Contact our friendly team today and we will help you get started.