The brief
A website refresh and new brochure design for a group of care homes based in the West Midlands.
Our client owns a group of successful care homes based around the West Midlands. They felt the branding was tired and the websites were outdated.
In addition to this there was no acccompanying marketing material which is common with care homes. They needed help designing some simple but effective brochures for their care homes.
What We Did
New brand guidelines from scratch. Attractive and well designed websites for each care home, and stylish brochures.
Our initial step was to research different care home websites and then develop new brand guidelines. Once these had been defined we were able to apply them to the new care home websites and brochures.
The client was very happy with the new look websites which had a more sophisticated yet relatable feel.
