Online Marketing For Business

There are many different types of online marketing, each with its own advantages and disadvantages. Some of the most common types of online marketing include:

• Search engine optimisation (SEO): SEO is the process of improving the visibility and ranking of your website or web page in search engine results pages (SERPs). SEO can be done through a variety of techniques, such as keyword research, content optimisation, and link building.
• Content marketing: Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action. Content marketing can be done through a variety of channels, such as blogs, articles, infographics, videos, and social media.
• Social media marketing: Social media marketing is the process of using social media platforms to connect with and engage potential and existing customers. Social media marketing can be used to promote brand awareness, drive traffic to a website, and generate leads and sales.
• Pay-Per-Click (PPC) advertising: PPC is a type of online advertising where you pay a fee (CPC) each time one of your ads is clicked. PPC advertising can be used to drive traffic to a website, generate leads and sales, and increase brand awareness.
• Email marketing: Email marketing is the process of sending emails to a list of subscribers. Email marketing can be used to promote products or services, build relationships with customers, and generate leads and sales.

Other types of online marketing include:

• Affiliate marketing: Affiliate marketing is a type of performance-based marketing where affiliates earn a commission for promoting your products or services.
• Influencer marketing: Influencer marketing is the process of partnering with people who have a large following on social media or other online platforms to promote your products or services.

Depending on the type of business you have, the main types of online marketing which may help you are:

• Content writing: Which means writing blogs and articles which relate to important keywords and topics for your industry.
• Social media marketing: By posting to your social media channels it helps to engage customers, reach out to new potential clients, and also helps educate others about what you have been doing.
• Pay Per Click (PPC): If you want to pay for your traffic then PPC, such as with Google Ads, can be very effective and bring fast results.

You can use a variety of tools to track your campaign KPIs, such as Google Analytics, Facebook Insights, and Google Search Console. Once you have collected your data, you can use it to analyse the performance of your campaign and identify areas for improvement.

It’s important to also consider the length of time for any given campaign. When you are first starting something new it is appropriate give at least 3-6 months before assessing the results of your campaign.

SEO, or search engine optimisation, is the process of improving the quality and quantity of your website traffic from search engines. SEO targets organic traffic rather than direct traffic or paid traffic.

SEO is important because it helps to improve both the quality and quantity of traffic to a website by ranking the most relevant pages at the top of organic search results. This can lead to increased brand awareness, more leads and sales, and higher revenue.

We provide PPC through our range of partners which includes Facebook Ads, Instagram Ads, LinkedIn and Google Ads. Please enquire to learn more. We also advise you have at least 6 months budget in place before considering any type of PPC.

Our costs for marketing vary and depend on a variety of factors such as media (print, web, social media etc) and frequency (weekly, monthly). Overall, our prices are highly competitive and in many cases much cheaper than larger agencies.